Posted on | December 1, 2009 | Comments Off
I’ve recently been engaged on the redesign of an Intranet for a non-profit healthcare organization. One of the stakeholders asked how could social media work for their staff. Intranets were started to help with internal collaboration, communication, and knowledge sharing. They also facilitate the dissemination of company policy, guidelines and business values. There is a definite home for social media applications with this kind of cross-pollination of information and conversation within a corporation. Read more
Posted on | November 18, 2009 | Comments Off
For as long I’ve been designing web sites – and that’s a very long time – clients have been paranoid about displaying user generated content. They’re fearful of the negative and the scandalous review about their brand, product or service. And it has been a very long debate whether this can actually hurt your business. Read more
Posted on | November 16, 2009 | No Comments
You see the potential of marketing yourself on Facebook. But don’t know where to begin. Create a fan page. Read more
Posted on | November 16, 2009 | No Comments
Social media is not for big business only. Being social online is not reserved for the top 500. Social media is about good old-fashioned word-of-mouth marketing. Which has been the best tried and true marketing strategy – probably since the beginning of time. So it’s time for business small and large to get into the action and start talk to your potential and existing customers. Read more
Posted on | November 12, 2009 | No Comments
Who are you? And why are you following me? By completing your bio you let others know who you are. This adds credibility to your name and your tweets. The bio is the only place where this information can be told. It is also used by Twitter on their Suggested Users page.
Posted on | November 10, 2009 | No Comments
What’s a better motivation for consumers than 50% off? 55% off of course. If you want to engage your customers don’t be shy to post a special offer on Twitter. More and more trends are showing a great attraction between online consumers and their favorite brands. What’s even more important is how that engagement is encourage purchase decisions. So post that free offer on Twitter and don’t forget to add another 10% for me.
Posted on | November 10, 2009 | No Comments
If you host your own web site or blog post updates to your Twitter account. There are many plugins and extensions available online that will enable automatic posts from your web site to your Twitter page. For example, this site is built using Wordpress. But I also have an account with Twitter Feed. Now my web site is linked to my Twitter account. So each time I post a new article it automatically gets posted to my Twitter page.
(For you visitors who came from my Twitter page know what I’m talkin’ about)
Posted on | November 10, 2009 | No Comments
Twitter is about open conversation. You can communicate to many and broadcast your thoughts and ideas to all of your Twitter followers. Or send private tweets to specific individuals. The important thing is to keep the channel open for conversation. Invest time either daily or weekly to post what’s going on with you and your business to let people know you’re out there. Once you go go silent people lose interest and will stop following you. Bad!
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