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Digital Marketing | Web Design | Information Architecture | Usability | SEO | Social Media

Driving Traffic To Your Landing Page

Posted on | October 13, 2009 | No Comments

In a previous post I wrote about the basics of creating an effective landing page. Here I’ll give you some ideas on driving traffic to your landing page. The goal here is to create the right exposure so you can achieve a great ROI from your campaign. Some of these approaches may take various amounts of time and costs to implement. You will have to consider what mix would benefit your campaign the most.

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Maximizing Marketing ROI

Posted on | May 26, 2009 | No Comments

I stumbled upon a recent article about maximizing online marketing ROI. It referenced a report that states, “E-mail marketing was cited by 28% of the marketing professionals surveyed as delivering the strongest ROI for customer acquisition online.” And that Email was “voted” #1 for customer retention. Read more