Work Experience
User Experience Architect | NexKlix Inc: 2006 to present
I provide consulting and design services to a variety of organizations and agencies, who create and manage their own web properties and web applications to support their businesses.
I apply various user-centric methodologies to assist organizations in defining and designing their online marketing, web based applications and business process solutions.
- Gather and prioritize business and end-user requirements
- Competitive audits and analysis
- Usability assessments
- Conceptual or prototype design
- Information architecture and interaction design
- Creative direction, user interface design and development
Manager of User Experience | Corus Interactive TV: 2005
Corus is a Canadian TV broadcaster and producer with prominent TV channels such as YTV and W Network.
I oversaw the usability of TV companion web properties and advertiser initiatives.
- Gather business and end-user requirements for all web initiatives
- Evaluate online business opportunities for Corus audiences
- Strategize multi-channel advertiser opportunities
- Competitive audits and assessments
- Conduct usability reviews
- Prepare functional specifications for design and development teams
- Web traffic analysis and optimization requirements
Creative Director | Infinet Communications Inc: 2004 to 2005
Infinet is an online marketing agency with a particular focus in the pharmaceutical industry. We designed and built online marketing programs, portals and rich applications for patients, healthcare professionals and medical researchers.
I was the user experience lead for one of Infinet’s pillar clients – Organon Global.
- Provide creative direction and strategic planning of online marketing initiatives for Organon affiliates in US, Europe and Canada.
- Evaluated Organon’s internal business processes to effectively manage online marketing projects
- Defined and designed an enterprise-wide self-sufficient content management system for smaller affiliates to design and manage their web sites.
- Mentorship and career development of creative team (IA, design and copywriting)
Information Architecture Department Lead | Infinet Communications Inc: 2002 to 2004
- Work with marketing and creative teams to ensure we meet branding, regulatory, cultural and user requirements of our clients.
- Develop site architectures, wireframes, use cases and page flows.
- Manage the information architecture team.
- Standardized information architecture documentation, process best practices, user interface standards and best practices, and client requirements questionnaires.
Information Architect and Analyst | Cyberplex Inc: 2000 To 2002
At the time, Cyberplex was one of North America’s largest interactive media companies with offices in Canada, US and Europe – competing with agencies such as IBM, KPMG, Cap Gemini and Sapient.
- Gather client’s business requirements by conducting workshops and client presentations to define project scope and design strategy.
- Developed detailed architectural diagrams such as site maps, page flows and schematics.
- Co-developed the information architecture practice
- Coordinated usability labs to test prototypes with real users.
Interface Designer | Cyberplex: 1998 To 2000
- Designed user interfaces for online applications and e-commerce sites.
- Create online brands for various Internet start-up businesses.
Other Design Experiences
- Freelance graphic designer / 1995 – 2000
- Graphic designer / Accolade Embroidery / 1998
- Graphic designer / AVA Multimedia / 1997
Education
- Computer graphics diploma / International Academy Of Design / 1997
- Retail management / Seneca College Of Applied Arts And Technology / 1994
- Design arts diploma / Seneca College Of Applied Arts And Technology / 1990
Other Skills And Notables
- Efficient on both PC and MAC platforms
- Developed rapid prototypes with html, CSS, DHTML and JavaScript
- Architect the implementation of content management systems and personalization portals
- Worked with basic UML standards in designing web applications
- Program skills include; OmniGraffle, Visio, Axure, PhotoShop, Illustrator, MS Office, Dreamweaver, Flash, Joomla!
Groups and Associations
- Information Architecture & Usability: UXIrregulars, IxDA Toronto
- Internet & Technology: Society of Internet Professionals
- Business: Toronto Board of Trade
