7 Ways To Build Your Email List
Posted on | November 17, 2009 | No Comments
Email continues to be the most powerful means to communicate with prospective and current customers. Email can be used to engage potential customers and retain existing ones as well. The challenge for most businesses is how to effectively build their email list with potential leads. Here are 7 ways in which you can get started to build that powerful email list.
Networking Events
As economies are expanding, networking opportunities are growing fast and furious. These events are ripe opportunities to meet new potential customers. With each introduction make sure you exchange cards. Most important, your get theirs. After the event be sure to follow up with a brief email to recall the conversation and make them aware they will be added to your monthly email program.
Host A Presentation At Your Business Association
If you don’t belong to a local business association, join one. They are a great way to expand your sphere of influence. Members usually share similar expertise, interests and challenges as you do and are open to helping you out. By hosting an event you demonstrate your expertise and credibility, which would entice interested people to connect with you.
Host A Booth At A Trade Show
Similar to networking events, trade shows offer opportunities to engage with new people. A booth at an event is a great way to invite onlookers to take part in a contest, survey or product demonstration. With each interaction you can collect information to connect with people after the event. For some, simply walking the floor at a major event allows them to meet people in a more informal way. Whatever your approach is, consider that the people you are meeting have a stack of cards from other vendors with the same intentions. So it is important to make yourself memorable and if you promise to follow up make sure you do. You can be easily forgotten.
Online Campaigns
If you have something of value customers are willing to give some information to learn more. A well-designed landing page must have a clear call to action. This should always encourage the potential lead to provide their email to receive more information.
Offer A VIP Program At Point-Of-Sale
You are storeowner. You have a customer at the register buying something from you. There is a good chance they may buy from your again. A loyalty program encourages return visits to your store more often. You can offer new fashions, buying tips, reward points and discounts via email. Email programs are also a great way to encourage customers to visit your online storefront to get the latest items and specials.
Whitepapers
Customers are hungry for information if it helps to evolve their business. If you and your team can create whitepapers, reports and other information your customers feel is valuable they would be more than willing to offer their email address at minimum. This is an opportunity for you to gather feedback from the report and field any questions the customer may have about your service and potential opportunities to work together.
Online Surveys
Good customers are always willing to help out. Especially if you make them feel their input is of great value to your business. Online surveys are a great way to gather customer insights and feedback…and contact information. You can ask for their consent to follow up by email to ask further questions, participate in another study or make a special offer.
Comments
Leave a Reply