5 Email Best Practices
Posted on | November 17, 2009 | Comments Off
You spend a lot of time designing and crafting the content of your email newsletter. The last you need is it goes straight into the customer’s junk box. So here are 5 simple best practices to ensure success with your email program.
- Only send information your customer has requested. The short road to the delete folder is by sending information that is not relevant to the one reading it or is what they did not request.
- Personalize your email. This can be as simple as adding the recipient’s name to the subject line or in the body of the email. This suggests the email is relevant to them and not just a random blast of email dribble.
- Stick to a schedule. If you offer a daily, weekly or monthly email program make sure you deliver it on time. This may depend on your type of business. Financial news may require up to the minute email blasts. Where as some retailers may get away with weekly or monthly emails. Whichever it is, be disciplined and on time. Some customers may become very loyal to your program. Having a program that lacks predicatbility can negatively impact your credibility.
- Don’t hide content in fancy graphics. Most of today’s email clients do not download image immediately. Which means content hidden in graphics is not immediately seen. Also some mail filters junk emails with more than 40% image content. Assuming it is spam.
- Build your mailing list. Look at every opportunity to collect emails from prospective customers. Networking events, landing pages, seminars, kiosks, direct mail are all tactics you can use to collect email addresses.
Now get started!