RBC Finding Your Home
Posted on | January 1, 2008 | Comments Off
Client: RBC Royal Bank
Project Role: User Experience Consultant, Creative Lead
Agency: Nexklix
Buying a home is a stressful proposition for many first time and repeat buyers – and for some the most stressful event in theirs lives. With the most competitive mortgage solutions in Canada, nobody understands this more than RBC Royal Bank.
RBC began a shift in how they market online. They wanted to move away from just selling products – which they have with great success – and use this opportunity to better educate their clients. They believe better educated clients are more empowered clients.
The FInding Your Home campaign was to take the fear out of the home buying process by making it clear. This is especially important for first-time home buyers who are not aware of the potential mistakes that can happen.
The Strategy
Finding Your Home provides current and prospective clients a comprehensive online resource for finding, buying and moving into your new home. It features:
- In-depth information on how to select your new neighbourhood including a full-featured neighbourhood analytics and comparison tool.
- Considerations when buying a new construction.
- Tips on finalizing the deal.
- Checklists on planning the move and final thoughts on making home your home.
Tags: Content > Design > First time homebuyers > Home buying > Information Architecture & Usability > Mortgages > RBC Royal Bank > SEO