Client: CERIC
Project Role: User Experience Consultant, Creative Lead
Agency: NexKlix
Cannexus is a national career development conference designed to promote the exchange of information and explore innovative approaches in the areas of career counselling and career development. It’s founded and hosted by CERIC (The Canadian Education and Research Institute for Counselling) each year in various cities across Canada. CERIC did not have an online destination for interested attendees and presenters to go to find out about the event.
The Strategy
Create a web site that would provide marketing and administration support to the Cannexus event management team. The site would:
- Market the annual conference
- Provide conference details, news and updates
- Collect presenter and exhibitor applications online
- Accept online event registration and ticket purchases for single members and groups
- Allow event managers collect, analyze and report registration information
