Client: Organon Canada
Project Role: Information Architect
Agency: Infinet Communications
Andropause is a serious condition that is often not discussed among men but affects all men at one point in their lives. Similar to menopause in women, andropause is the natural decline of testosterone in men. Lower levels of testosterone can cause many issues for men such as low sex drive, muscle loss, fatigue and mood changes.
The Strategy
The first challenge about educating men on the effects of andropause was to get men to open up to the idea of this medical issue. The site was designed to get men comfortable with the condition, self-diagnosis their symptoms, encourage them to talk with their partner, family, doctors and other men.
