Driving Traffic To Your Landing Page
Posted on | October 13, 2009 | No Comments
In a previous post I wrote about the basics of creating an effective landing page. Here I’ll give you some ideas on driving traffic to your landing page. The goal here is to create the right exposure so you can achieve a great ROI from your campaign. Some of these approaches may take various amounts of time and costs to implement. You will have to consider what mix would benefit your campaign the most.
Most businesses and sales agents have existing contact lists with your customers’ emails. If you have a database of your customers send them your offer in an email with a link back to your landing page. What is great about this approach, is that you have started with an engaged and pre-qualified group. Depending on your business and your offer you can achieve the greatest result here. Email campaign programs are plentiful and vary in costs. Some popular applications include iContact, CampaignManager and ConstantContact. They allow you to import your contact lists and have ready made email templates for you to use.
Promote It On Your Web Site
Make sure somewhere on your web site you can drive traffic to your landing page. If you are using a content management system to support your web site, most will allow for the positioning of banners. Create a banner for your home page and most visited pages. Be sure to include a link to your campaign page.
Promote It On Other Web Sites
Think of where else your customers are online. Include business or consumer directories, local event and news sites such as Toronto.com. Provide these sites with banners or posts promoting your campaign. This would differ from one business to another. But this can help increase your exposure.
Facebook and Other Social Media Sites
Social media sites like Facebook, MySpace or LinkedIn have become so integral to online marketing. These are great platforms to encourage word of mouth about your campaign. Keep in mind not all social media sites are created equal. You must consider what your demographic is and post your campaign where they are likely to visit. Create a fan page for your campaign and invite your friends. Or post the information on group pages that your customers belong to. If you’re posting on group pages make sure you abide by their policies. Some don’t allow this kind of solicitation.
Search Engines
Marketing to search engines can greatly expose your campaign to potential new customers. To do so, design your campaign page to be SEO friendly and create content that contains relevant keywords your audience maybe searching for. Depending on your budget an AdWord or PPC strategy will ensure top billing on search results pages for a fee for the exposure.
Tweet It
Twitter has become an effective means to broadcast information across the Internet. It’s viral. And it’s free!!
Print It
Today with the cost or paper and postal distribution going up this approach can easily be the most expensive. But there isn’t anything like having something in your hands. A flyer, poster, or calling cards are a great way to promote your online campaign. They can be posted in high traffic areas in local corner cafes, shops or offices. They can also be prominently posted in your place of business. The trick of print marketing is that you cannot click from a brochure to a web site. So you must come up with a URL that is easy to remember.
These are only a few strategies that you can use. To get full exposure and increase your ROI it is advisable to use a combination of many of these. Good Luck!
Tags: campaign page > E-mail > landing page > Marketing & Digital Strategy > online marketing > SEO > Social Media
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