Category Archives: Marketing & Digital Strategy

Maximizing Marketing ROI

Posted on May 26, 2009 by charles

Is Email the answer to increasing your marketing ROI? Continue reading →

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Search Still Number 1

Posted on May 26, 2009 by charles

A recent Nielsen report confirms search is still the number one online activity among leading digital countries. The most interesting finding in the same report is that email has fallen behind to member based communities, social networks and blogging sites. Continue reading →

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Online Marketing Lingo

Posted on October 1, 2008 by charles

This is a work in progress. Here you will find a list of commonly used acronyms, terms and phrases used in online marketing and digital media. Because there is no shortage of them. But understanding them will make you sound … Continue reading →

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RBC Finding Your Home

Posted on January 1, 2008 by charles

Buying a home is a stressful proposition for many first time and repeat buyers – and for some the most stressful event in theirs lives. With the most competitive mortgage solutions in Canada, nobody understands this more than RBC Royal Bank. Continue reading →

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Nuvaring

Posted on January 27, 2005 by charles

Nuvaring is an innovative form of birth control that was introduced in 2001. At Infinet we created an online marketing campaign to create awareness for this product in the US, Canada and many European countries. Continue reading →

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My Birth Control

Posted on January 1, 2005 by charles

MyBirthControl.ca is an online education centre for women to learn about various birth control methods available in Canada. This is also a marketing strategy to create awareness of Nuvaring in a heavily regulated industry. Continue reading →

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Andropause

Posted on January 1, 2005 by charles

YES! Contrary to popular belief, men do go through menopause. Andropause is a male condition that is rarely spoken of and required better education. Continue reading →

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