Posted on | November 12, 2009 | No Comments
This post comes from the The Star’s business section (12/11/09). Innovative marketing platforms grow more popular as companies explore ways to cut costs, survey finds. Read more
Posted on | November 10, 2009 | No Comments
Interesting research from eMarketer suggests that there will be substantial growth in revenues from mobile content. It makes business sense with the penetration for smart phones for content owners and marketers to learn and evolve revenue models tailored for mobile content. Read more
Posted on | October 29, 2009 | No Comments
With all the options to get social out there, how do you begin? Needless to say before you dive into social media it is important to understand what your goals are first. If you’ve done your homework then you should have some clarity on how you should use social media sites and networks to your advantage. Read more
Posted on | October 29, 2009 | No Comments
For those still in the dark on Twitter, here’s what it is: Twitter is the 140 character micro-blog application to answer one fundamental question, “what are you doing?”. Read more
Posted on | October 13, 2009 | No Comments
In a previous post I wrote about the basics of creating an effective landing page. Here I’ll give you some ideas on driving traffic to your landing page. The goal here is to create the right exposure so you can achieve a great ROI from your campaign. Some of these approaches may take various amounts of time and costs to implement. You will have to consider what mix would benefit your campaign the most.
Posted on | October 13, 2009 | No Comments
The landing page has been around for a long time. Sometimes called campaign or sales pages they are often overlooked as a marketing tactic. Proven very effective, it’s not clear why they are not used more often. Here I’ll describe only the basics of what goes into a great landing page. Read more
