Category Archives: Marketing & Digital Strategy
The Star: Digital Advertising On A Roll
This post comes from the The Star’s business section (12/11/09). Innovative marketing platforms grow more popular as companies explore ways to cut costs, survey finds.
Monetizing Mobile Content
Interesting research from eMarketer suggests that there will be substantial growth in revenues from mobile content. It makes business sense with the penetration for smart phones for content owners and marketers to learn and evolve revenue models tailored for mobile … Continue reading
7 Ways To Get Social
With all the options to get social out there, how do you begin? Needless to say before you dive into social media it is important to understand what your goals are first. If you’ve done your homework then you should … Continue reading
What Is Twitter?
For those still in the dark on Twitter, here’s what it is: Twitter is the 140 character micro-blog application to answer one fundamental question, “what are you doing?”.
Driving Traffic To Your Landing Page
In a previous post I wrote about the basics of creating an effective landing page. Here I’ll give you some ideas on driving traffic to your landing page. The goal here is to create the right exposure so you can … Continue reading
The Basics Of An Effective Landing Page
The landing page has been around for a long time. Sometimes called campaign or sales pages they are often overlooked as a marketing tactic. Proven very effective, it’s not clear why they are not used more often. Here I’ll describe … Continue reading
Cannexus 2010
Cannexus is a national career development conference designed to promote the exchange of information and explore innovative approaches in the areas of career counselling and career development. Continue reading
CERIC
CERIC (The Canadian Education and Research Institute for Counselling) is a charitable organization that needed a new web solution to improve their image, add credibility and ability to manage their web site. Continue reading