Category Archives: Marketing & Digital Strategy
Understand The Funnel
Recently there has been so much focus on social media. More and more people are tweeting, uploading their latest presentations, music or videos, creating fan pages and of course blogging. If you’re in business, you must be asking yourself what … Continue reading
5 Email Best Practices
You spend a lot of time designing and crafting the content of your email newsletter. The last you need is it goes straight into the customer’s junk box. So here are 5 simple best practices to ensure success with your … Continue reading
7 Ways To Build Your Email List
Email continues to be the most powerful means to communicate with prospective and current customers. Email can be used to engage potential customers and retain existing ones as well. The challenge for most businesses is how to effectively build their … Continue reading
Getting Your Business Started On Facebook
You see the potential of marketing yourself on Facebook. But don’t know where to begin. Create a fan page.
5 Reasons Why You Should Get Social
Social media is not for big business only. Being social online is not reserved for the top 500. Social media is about good old-fashioned word-of-mouth marketing. Which has been the best tried and true marketing strategy – probably since the … Continue reading
Consumer Car Buying Behaviour Changing
The Toronto Star posted a recent fall survey by Google that found 85% of those surveyed started with the Internet to help decide their next vehicle purchase. This is another sign of the growing trend that consumers are relying more … Continue reading
BBDO Gets Cut From Chrysler
The last few years have been a nightmare for the auto industry. First, it was years the big 3 (Ford, GM and Chrysler) were getting beat from better made more efficient Japanese and European car makers. Then, with the collapse … Continue reading
4 Steps To Know Your Audience
By knowing your audience, you can decide which marketing strategy is the most effective to engage them. Because thinking you can shoot fish in a barrel with your marketing strategy doesn’t always work.