Posted on | October 28, 2009 | No Comments
In days of old, to maintain a web site a marketer or business owner would have had to provide content in a document like Word to a developer. The developer would have had to create a page from scratch or use HTML templates with programs such as Notepad or DreamWeaver. And a designer would be employed if a new design had to be thought of. Then the page would have to be posted onto the web server to be seen by the world. This is fine for small sites with very infrequent updates. But you can imagine how intense this can get if you’re managing 2 or more site updates a week and your site has hundreds of pages of content.
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Posted on | October 13, 2009 | No Comments
In a previous post I wrote about the basics of creating an effective landing page. Here I’ll give you some ideas on driving traffic to your landing page. The goal here is to create the right exposure so you can achieve a great ROI from your campaign. Some of these approaches may take various amounts of time and costs to implement. You will have to consider what mix would benefit your campaign the most.
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Posted on | October 13, 2009 | No Comments
The landing page has been around for a long time. Sometimes called campaign or sales pages they are often overlooked as a marketing tactic. Proven very effective, it’s not clear why they are not used more often. Here I’ll describe only the basics of what goes into a great landing page. Read more
Posted on | October 11, 2009 | No Comments
For more helpful online tools and resources for your WordPress web site. Read more
Posted on | October 11, 2009 | No Comments
WordPress has been around for many years. And as open source content management and blogging systems go it has matured to be one of (if not THE) best applications out there. Read more
Posted on | June 3, 2009 | Comments Off
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Posted on | June 1, 2009 | Comments Off
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Posted on | June 1, 2009 | Comments Off
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