Monthly Archives: October 2009
What Is Social Media?
Unless you’re living in a vacuum you’ve heard of social media outlets like Facebook, Twitter, Digg, and MySpace to name a few. You would have also heard about the masses of people young and old getting in on the action … Continue reading
7 Ways To Get Social
With all the options to get social out there, how do you begin? Needless to say before you dive into social media it is important to understand what your goals are first. If you’ve done your homework then you should … Continue reading
What Is Twitter?
For those still in the dark on Twitter, here’s what it is: Twitter is the 140 character micro-blog application to answer one fundamental question, “what are you doing?”.
What Is Usability?
Everyone has had a bad experience with a web site. They couldn’t find what they were looking for. They couldn’t buy that gift for their loved one. They just couldn’t understand how to complete a request form. Must online users … Continue reading
Choosing a Content Management System
How do you decide you need a CMS? And what types do you have to choose from? Continue reading
Information Architecture Glossary
This Glossary for Information Architecture was originally created by Kat Hagedorn while she was an Information Architect at Argus Associates in 1998. I will be adding and modifying definitions as I go along. If you’re an IA I would you … Continue reading
Driving Traffic To Your Landing Page
In a previous post I wrote about the basics of creating an effective landing page. Here I’ll give you some ideas on driving traffic to your landing page. The goal here is to create the right exposure so you can … Continue reading
The Basics Of An Effective Landing Page
The landing page has been around for a long time. Sometimes called campaign or sales pages they are often overlooked as a marketing tactic. Proven very effective, it’s not clear why they are not used more often. Here I’ll describe … Continue reading